LG Display Collaborates with Global Retail Brands to Promote Transparent OLED Screens in High-End Digital Signage

Seoul, South Korea, November 2024 — LG Display Co., Ltd., a global leader in display technology innovation, announced today its strategic partnerships with several top - tier global retail brands. The company will integrate its 55 - inch and 77 - inch transparent OLED displays into digital signage solutions for high - end stores, marking a significant breakthrough for transparent OLED technology in the commercial display sector and bringing more immersive and interactive visual experiences to the retail industry.

Technological Highlights

LG Display's transparent OLED screens stand out in the industry with their outstanding performance and unique design.

1. Size Options: Available in two sizes, 55 inches and 77 inches, these screens can meet the diverse requirements of different retail scenarios. Whether it's a small - scale boutique or a large - scale luxury store, the appropriate size can be selected to achieve the best display effect.
2. Transparency: With a transmittance of 38% - 45%, these screens allow ambient light to pass through while maintaining high - definition display. This feature creates a seamless visual integration, blending the digital content on the screen with the surrounding environment. For example, in a store with natural lighting, the Transparent Oled Screen can display vivid images without blocking the light, enhancing the overall aesthetic of the store.
3. Brightness: Boasting a brightness of approximately 1000 nits, the screens ensure that vibrant colors and clear images can be presented even in brightly lit retail environments. In shopping malls with intense lighting or storefronts facing the sun, the transparent OLED displays can still attract customers' attention with their sharp and colorful content.
4. Self - Emissive Technology: Thanks to the self - emissive technology, these screens do not require a backlight, enabling a thinner screen design and higher contrast ratios. This allows for perfect reproduction of deep blacks and a wide range of rich colors, providing a more realistic and eye - catching visual experience. For instance, when displaying luxury products on the screen, the self - emissive technology can highlight the details and textures of the items, making them more appealing to consumers.

Application Scenarios

The transparent OLED screens have been adopted by renowned global retail brands, such as Louis Vuitton and Gucci, for window displays and in - store interactive installations in their high - end stores.

5. Window Displays: When used for window displays, the Transparent Screens can play dynamic advertisements while allowing customers to still see the products inside the window. This combination of digital and physicaldisplay creates a more engaging and attractive shopping experience. For example, a fashion brand can use the transparent OLED screen to showcase new collections through videos and animations, while customers can also directly view the actual clothing items behind the screen, increasing the brand's allure and product visibility.
6. In - Store Interaction: Equipped with touch - screen functionality, the screens enable consumers to directly interact with the content. They can browse detailed product information, customize services, or explore brand stories. This interactive feature not only enhances customer engagement but also provides a more personalized shopping experience. In an electronics store, for example, customers can use the touch - screen to learn about the features and specifications of different products, compare models, and even place orders directly through the screen.
7. Art Installations: Transparent OLED screens are also used as backdrops for art exhibits, elevating the cultural atmosphere of the shopping environment. Brands can use these screens to display artistic works, brand - related art installations, or collaborate with artists to create unique visual experiences. This not only enriches the shopping environment but also helps to build a brand image that is associated with art and creativity, attracting consumers who appreciate aesthetic and cultural value.

                           
Significance of the Collaboration

LG Display stated that this collaboration not only demonstrates the huge potential of transparent OLED in the field of retail digital signage but also accelerates its commercialization process. Compared with traditional LCD and LED displays, transparent OLED screens offer greater design flexibility and visual impact, making them particularly suitable for the retail environments of luxury goods, fashion, and high - end electronics.

"The transparent OLED technology redefines the way retail spaces are presented," said the Chief Technology Officer of LG Display. "Our collaboration with global retail brands will speed up the popularization of this technology in the high - end market and bring unprecedented shopping experiences to consumers." By integrating transparent OLED screens into their stores, retail brands can differentiate themselves from competitors, create a more memorable brand image, and ultimately drive sales.

Market Prospects

According to market research, the global digital signage market is expected to reach $35 billion by 2030. Transparent display technology, due to its unique aesthetic and functional advantages, is emerging as one of the fastest - growing segments. LG Display's transparent OLED screens have already been deployed in many high - end retail stores in the United States, Europe, and Asia. It is expected that the market coverage will be further expanded in 2025. As more and more retail brands recognize the value of transparent OLED technology, the demand for these screens is likely to increase significantly, opening up new opportunities for LG Display in the global display market.

In conclusion, LG Display's collaboration with global retail brands represents a significant step forward in the application of transparent OLED technology in the retail industry. With its advanced technological features, diverse application scenarios, and promising market prospects, transparent OLED is set to transform the retail landscape and reshape the way consumers interact with brands in the digital age.